| The concept of advertising has changed from | | | | contemporary corporate atmosphere. |
| time to time. There has been a dominating | | | | Substantial presence among the audience: |
| influence of visual means, be it print, electronic or | | | | Business promotional products have the |
| web. With the introduction of business gifts, | | | | advantage in their very existence. In addition to |
| advertisement has entered a novel dimension that | | | | their virtual effect, they have the factor of utility |
| is not much explored or experimented with | | | | attached to them. The tangibility of the |
| before. The trend of using corporate gifts for | | | | promotional items make them present before the |
| brand advertisement has gained considerable | | | | eyes of the audience almost all through the day. |
| ground now. It is, however, an indirect way of | | | | This enable the audience to consciously or |
| appealing the audience mind that proved to render | | | | unconsciously see the branding elements |
| a better impact. | | | | repeatedly while using them. To the contrary, the |
| Let us take a close look at the aspects where | | | | visual modes of advertisement are no more |
| business gifts testify to be the better or in fact | | | | existent once turned off. |
| the best medium of advertising in context to the | | | | |