| Have you ever thought about promoting your | | | | "noise" of everyone else's promotions going on. |
| booklet as a holiday item? Perhaps you think it | | | | Don't Forget The Under-served |
| would make a great gift, or maybe your booklet | | | | There are many religious holidays which are |
| will help others to celebrate a particular holiday in | | | | celebrated, but they are not as common or well |
| some way. There are many different holidays | | | | known as the Christmas holiday. Hanukkah, for |
| celebrated around the world. Here are a few ideas | | | | example, has been gaining the attention of |
| to get you thinking about how you can promote | | | | merchants over the past few years, but those |
| your booklet during holiday times. | | | | who celebrate it are still very under-served. |
| Matching Your Booklet To The Right Holiday | | | | Likewise, Easter, though not as large as |
| When most people hear the word holiday, they | | | | Christmas, is what most merchants promote, |
| think of Christmas (unless you're in the U.K. in | | | | while Passover is almost completely overlooked. |
| which case you might be thinking of a vacation). | | | | Yet, for the Jewish people, Passover is a HUGE |
| But, while Christmas is probably the largest | | | | holiday. Their families make it a point to be |
| holiday, being celebrated worldwide, there are | | | | together for this very special time, flying or |
| many other holidays to consider. Valentines Day, | | | | driving for miles to be together just as many |
| for example, is also widely celebrated. A booklet | | | | people do for the Christmas holiday. And, just as |
| having to do with love and relationships would do | | | | for Christmas, special foods are served and |
| very well on Valentines Day. That same booklet | | | | traditions are made and kept. Gifts may be given |
| could be promoted at Christmas time as well, | | | | as well, though not nearly to the same extent |
| since the Christmas holiday is said by many to be | | | | that gifts are given at Christmas. |
| a holiday of love and giving. | | | | How about the Muslim holy days? Or the African |
| Your booklet's title and theme will determine the | | | | holidays such as Kwanzaa? If you're in a Muslim |
| best holidays in which to promote it, Christmas | | | | country or in Africa, you may see merchants |
| being one exception since so many people buy | | | | serving these markets. But, if you're in the U.S. or |
| gifts at that time. With the wide variety of gifts | | | | the U.K. you probably have never even thought |
| being purchased at Christmas, chances are your | | | | about these holidays or holy days unless you are |
| booklet will do well regardless of it's subject | | | | a Muslim or someone of African descent. These |
| matter because people are not buying for | | | | markets are under-served, and if your booklet |
| themselves. If you have a booklet about starting | | | | would appeal to them, you would do well to |
| a family, for example, Grandma may find it the | | | | promote to them. |
| perfect stocking stuffer for her grand daughter | | | | Widen Your Scope |
| who is expecting her first child. | | | | Most of us don't bother to think outside of |
| Christmas aside, there are a wealth of holidays to | | | | ourselves. We know the holidays we celebrate, |
| choose from, and if you match them to your | | | | and it is those we think about. But, as a booklet |
| booklet properly those holidays can add wealth to | | | | author, you need to look beyond yourself. If you |
| your wallet! If you have a booklet that offers | | | | don't, you're limiting your sales and your income. |
| some historical perspective on the United States, | | | | You don't have to celebrate any particular holiday |
| the 4th of July may be a perfect holiday for | | | | personally to promote your booklet to it's market. |
| promoting it. If your booklet is about going green, | | | | You might celebrate Christmas, never having |
| Earth Day would be a great holiday tie-in for a | | | | given much thought to the holidays of Hanukkah |
| promotion. | | | | or Kwanzaa. But, if your booklet is all about |
| The Benefit Of Lesser Holiday Promotions | | | | creating holiday traditions, and it has a general |
| While everyone thinks about promoting their | | | | enough focus, it could be promoted for all three |
| products and services over the Christmas holiday | | | | holidays. |
| season, there is far less competition during one of | | | | As an author, you must widen your scope and |
| the lesser holidays. Far fewer goods and services | | | | think outside yourself. Look around you and see |
| being promoted gives your booklet a better | | | | what holidays others are celebrating that aren't so |
| chance of capturing some of the market. You'll | | | | obvious in stores and on TV. Look at the lesser |
| find few items advertised for Earth Day. But, for | | | | holidays that are not promoted heavily. Consider |
| Christmas, everywhere you look there is another | | | | any that might be a good match with your |
| product being advertised to you, either for gift | | | | booklet. Not doing so means leaving money on |
| giving, or decorating, or for the family dinner. It's | | | | the table that could have gone into your pocket. |
| easy for your booklet to get lost with all the | | | | |