| Technology has always played a significant role in | | | | Booking Services and travel agents. |
| the travel industry but none could have predicted | | | | A recent survey taken in 2008 says that only |
| the monumental rise in online bookings. The hotel | | | | 39% of travel sales are made through travel |
| industry has seen tremendous growth in the past | | | | agents, whereas the remaining 61% are made |
| few years as millions of hotel properties are now | | | | through online booking services. Clearly, the |
| offering their guests online bookings. | | | | percentage of travelers making bookings through |
| The potential for this growth has become more | | | | travel agents is less than half compared to |
| apparent in South Africa as the 2010 Football | | | | bookings made directly at on online booking |
| World Cup approaches. BookMyRoom-SA has | | | | services. BookMyRoom-SA provide guests with |
| seized upon this opportunity and offer guests a | | | | real time availability where guests can view the |
| wide of South Africa hotels, guesthouses, | | | | hotel images, location, information about prices |
| self-catering and safari lodges to book online. | | | | making it a lot easier for guest to book and pay |
| BookMyRoom-SA allows for instant booking with | | | | for rooms. |
| a secure payment facility, compared to many | | | | One big reason why majority of the customers |
| other South African websites that only offer the | | | | are using online booking services to make their |
| enquiry service. This service is fast becoming | | | | reservations is because websites have significantly |
| outdated as guests become more demanding in | | | | improved their design providing better navigation |
| wanting to secure and pay for their | | | | and content. BookMyRoom-SA has a range of |
| accommodation in just a few minutes. | | | | South African hotels with an online booking engine |
| Online hotel reservations have therefore become | | | | provides real time, multi-lingual and multi-currency |
| a very popular method for booking hotel rooms | | | | solution with a wide range of payment options. |
| as travelers from around the world can make | | | | High security standards provide the utmost ease |
| room reservations from the comfort of their | | | | of booking, influencing customers' decision making, |
| home. There are primarily two ways in which one | | | | ultimately reinforcing loyalty. |
| can make an online booking, namely - Online | | | | |