| .com, .net, .org, .biz, .edu, .info, .int, .gov, .mobi, | | | | of making the .travel top-level domain an online |
| .aero. For many unsuspecting internet surfers, | | | | community for the travel and *tourism industry* |
| these dot whatever mean no greater than being | | | | that is grounded on fairness and just policies. The |
| an extension name of the websites they are | | | | Tralliance plans to expand and broaden this |
| visiting. They do not realize that these three | | | | community by having an on-going recruitment of |
| letters coming after a period or dot serve a great | | | | members for The Travel Partnership Cooperation. |
| function in the webbed world of internet.Top-level | | | | Tralliance seeks and promises to implement |
| domain or the last part of an Internet domain | | | | broad-based programs that will have the |
| name serves as virtual, invisible fences in the | | | | involvement of the online travel and tourism |
| immeasurable vast space of internet. They | | | | community.Still young in administering the .travel |
| denote classification and stratification. Top-level | | | | top-level domain, Tralliance has already |
| domains tells us the kind of website we are about | | | | accomplished considerably significant steps in |
| to visit. .com is for commercial websites open for | | | | building their dream of a coordinated, systematic |
| everybody to visit and register on, .biz is for | | | | online travel and tourism community.As of latest |
| businesses, .edu is for educational institutions | | | | reports from Tralliance, there are now 140 travel |
| (mostly schools, colleges, and universities), and | | | | trade associations who have joined the Travel |
| .gov is for governmental agencies and entities. | | | | Partnership Cooperation. These travel trade |
| Each top-level domain corresponds to a certain | | | | associations are from nine industry sectors and |
| association or classification in an attempt to | | | | 73 countries. Also, more than 60 travel trade |
| organize the seemingly-impossible-to-organize | | | | associations are now actively participating in the |
| portals of the internet.One of the latest addition | | | | authentication scheme set by Tralliance for .travel |
| to the list of approved top-level domains is the | | | | registry. These 60 travel trade associations are |
| .travel domain. It was in May of 2005 that the | | | | willingly doing evaluations, authentications, and |
| idea of a top-level domain for the travel industry | | | | recommendations for the approval of .travel |
| came about when the Internet Corporation for | | | | registrations from many applicants. Applicants are |
| Assigned Names and Numbers (ICANN) approved | | | | also reported to be comfortable with this |
| the contract proposed by Tralliance to operate | | | | authentication scheme for it helps them in easily |
| the administration of a top-level domain for the | | | | establishing their credentials.Tralliance has also |
| booming travel industry. Tralliance is a company | | | | already established good tie ups with the United |
| that develops products and services to promote | | | | States and Canada. The US Department of |
| the efficiencies and convenience of e-commerce | | | | Commerce worked with the .travel registry. This |
| for the global travel and tourism industry. It's | | | | move is in honor of the National Tourism Week |
| headquarters is in New York.It was in January of | | | | that focused on challenging states, cities, and |
| 2006 that the .travel registry was officially | | | | tourism entities all over America to protect their |
| launched. Tralliance implements two standing | | | | tourism assets by registering their .travel internet |
| policies in the registry for a .travel domain. First, | | | | domain names. The US Chamber of Commerce |
| .travel top-level domain will only be granted to | | | | has also opened its lines for dialogue with |
| applicants whose eligibility is unquestionable as | | | | Tralliance in lieu of its outreach program to every |
| proven by an authentication from independent | | | | chamber across the nation. In Canada, the |
| outside parties that include travel industry | | | | Tourism Commission has taken the step in |
| associations. An applicant's eligibility will be checked | | | | establishing a new model for destination |
| and assessed based on the data they will provide | | | | marketing. This is done by registering hundreds of |
| to Traliiance and this will be subjected to yearly | | | | .travel domain names for the country's provinces, |
| updating. Another, the Travel Partnership | | | | cities, and other frequently-visited destinations.The |
| Corporation has set certain restrictions on the | | | | Indian Tourism Ministry, the Euro Chambre |
| selection of domain names that applicants can use | | | | (Europe's association of all chambers of |
| can have rights to use. These general policies are | | | | commerce), and about a hundred tourism leaders |
| crafted to make sure that the administration of | | | | from the Middle East and Africa have also started |
| .travel top-level domain will only lead to high level | | | | taking initiatives in pumping up their travel and |
| or reinforcement of industry identity and brands, | | | | tourism industry through .travel registry. |
| as well as tested eligibility.Tralliance has the vision | | | | |