| As an internet marketer, have you ever | | | | growth in this figure -27.4 million people aged 55 |
| considered what segment of the population by | | | | or older brought something online during the last 6 |
| age is your target market?Fair to most | | | | months, improving from the figure of 26 million a |
| established marketers and gurus, it is widespread | | | | year ago. Many older "folks" are now learning to |
| common knowledge that they teach a wide | | | | use the internet.If you have been targeting only |
| variety of marketing methods and techniques, | | | | the younger population, consider that most senior |
| chief of which is the need to identify a hot | | | | citizens were eager buyers in clothing, flowers and |
| market product that can sell like crazy. And to do | | | | gifts, shoes, health supplements, travel plans a |
| so, we go to extra effort to identify the products | | | | year ago.Consider these as niche markets to the |
| with the highest keyword searches and the least | | | | older population, and build some support system |
| pages online, to get a competitive edge over | | | | to help the less internet savvy to interact with |
| other marketers who are selling online similar or | | | | your sales platform. Studies have shown that |
| equivalent products.But perhaps we have missed | | | | where there is an human support or contact |
| what can be the most lucrative market segment | | | | number on your sales website, the majority of |
| by age in the whole American market.Let me | | | | those using the service was aged 35 and above. |
| show you why.Firstly, there is a fixation by online | | | | It therefore makes sense if you are targeting this |
| marketers to push their products to the age | | | | older population set to include an interactive |
| group 18-to-34 years with the understanding that | | | | contact number or email support on your |
| they are the younger set who are computer | | | | website.The older population set are not ancient |
| literate and can take to the internet and have little | | | | yet, and they are not relics. Once they get more |
| or no qualms about buying online.But consider this | | | | technological savy, this older population set can |
| - The US Census Bureau indicates that 40% of | | | | become the most loyal online buyers, and they |
| the US population is 50 and older, and this group | | | | are the ones who hold the purse strings and can |
| holds 75% of the nation's financial assets, and this | | | | enhance your bottomline.Peter Lim is a Certified |
| same group did all 55% of all consumer | | | | Financial Planner and webmaster of the Credit |
| spending!Indeed, the younger set of old are now | | | | Repair and Debt Information website where |
| the senior citizens, and many older internet users | | | | internet marketers and the general public can |
| are getting more internet savvy to "trust" the | | | | access credit repair and credit control and debt |
| internet and to buy something online. It is no | | | | information for free. |
| surprise that a recent Nielsen survey showed a | | | | |